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From - MIT
From Understanding Media: The Extensions of Man by Marshall McLuhan 1964 CHAPTER 1 The medium is the message MARSHALL McCLUHAN In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in opera-tional and practical fact, the medium is the message . This is merely to say that the personal and social consequences of any medium that is, of any extension of our-selves result from the new scale that is introduced into our affairs by each exten-sion of ourselves, or by any new technology. Thus, with automation, for example, the new patterns of human association tend to eliminate jobs it is true.
From Understanding Media: The Extensions of Man by Marshall McLuhan ©1964 CHAPTER 1 The Medium is the Message MARSHALL McCLUHAN In a culture like ours, long accustomed to splitting and dividing all things as a
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