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FTC Policy Statement on Deception

FTC Policy Statement on Deception DATE: October 14, 1983 Appended to Cliffdale Associates, Inc., 103 110, 174 (1984). The Honorable John D. Dingell Chairman Committee on Energy and Commerce House of Representatives Washington, 20515 Dear Mr. Chairman: This letter responds to the Committee's inquiry regarding the Commission's enforcement Policy against deceptive acts or We also hope this letter will provide guidance to the public. Section 5 of the FTC Act declares unfair or deceptive acts or practices unlawful. Section 12 specifically prohibits false ads likely to induce the purchase of food, drugs, devices or cosmetics.

appearance, smell) or on correctly stated opinion claims if consumers understand the source and limitations of the opinion. 40. Claims phrased as opinions are actionable, however, if they are not honestly held, if they misrepresent the qualifications of the holder or the basis of his opinion or if

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