Transcription of Gender and Social Influence - Wellesley College
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Gender and Social Influence - Wellesley College
Gender and Social InfluenceLinda L. Carli* Wellesley CollegeThis review article reveals that men are generally more influential than women,although the Gender difference depends on several moderators. Relative to men,women are particularly less influential when using dominant forms of communica-tion, whereas the male advantage in Influence is reduced in domains that are tradi-tionally associated with the female role and in group settings in which more thanone woman or girl is present. Males in particular resist Influence by women andgirls more than females do, especially when Influence agents employ highly com-petent styles of communication. Resistance to competent women can be reduced,however, when women temper their competence with displays of communality , most research on Gender and Social Influence has focused ongender differences in influenceability, the extent to which men and women areinfluenced by others.
Gender and Social Influence Linda L. Carli* Wellesley College This review article reveals that men are generally more influential than women, although the …
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