Transcription of GET WITH THE PROGRAM - Nielsen
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GET WITH THE PROGRAM - Nielsen
GET with THE PROGRAMCARD-CARRYING CONSUMER PERSPECTIVES ON RETAIL LOYALTY- PROGRAM PARTICIPATION AND PERKSNOVEMBER 20162 global RETAIL LOYALTY SENTIMENT REPORTFAITHFUL FOLLOWERS OR FAIR-WEATHER FANS?AROUND THE WORLD Done well, loyalty programs can help drive more frequent visits and heavier purchasing. More than seven in 10 global respondents (72%) agree that, all other factors equal, they ll buy from a retailer with a loyalty PROGRAM over one without. More than half of global loyalty- PROGRAM participants (51%) say product discounts are among their three most-valued loyalty- PROGRAM benefits, followed by monetary rewards in the form of rebates or cash back (45%). Generic deals, however, create little differentiation; retailers must focus on connecting with consumer needs and delivering greater value.
6 global retail loyalty sentiment report millennials rate many non-monetary benefits more highly than boomers percentage who say benefit is among their three most-valued rewards
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