Growing, Growing, Gone: Cascades, Diffusion, and Turning ...

growing , growing , gone : Cascades, diffusion , and Turning points in the Product life Cycle Peter N. Golder and Gerard J. Tellis Conditionally Accepted, Marketing Science September 30, 2003 Peter N. Golder is Associate Professor of Marketing, Stern School of Business, New York University, 44 West 4th St., KMC 9-80, New York, NY 10012, 212-998-0542, fax: 212-995-4006, Gerard J. Tellis is Neely Chair of American Enterprise and Professor of Marketing, Marshall School of Business, University of Southern California, The authors appreciate the valuable comments of Steve Shugan, Brian Ratchford, Rajesh Chandy, Yuxin Chen, Deb Mitra, Bob Shoemaker, the Area Editor, and two anonymous reviewers.

Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle Abstract The product life cycle (PLC) is the result of multiple supply and demand forces.

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  Growing, Life, Points, Diffusion, Turning, Gone, Cascade, And turning points

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