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Guide to LinkedIn Ad Formats

Marketing on LinkedIn helps you engage with a community of more than 690 million these tips to choose the LinkedIn ad products, and get the most from your next to LinkedIn Ad Format sIntroductory text: up to 150 charactersHeadline: up to 70 charactersImage: 1200 x 627pxIntroductory text: up to 255 charactersImages: 1080 x 1080px, 2 to 10 cardsHeadline: Up to 45 characters when directing to a landing page Up to 30 characters for Lead Gen Form CTAP romote your message directly in the LinkedIn feed. single Image Ads can be targeted to a specific audience across desktop and mobile. Tell an interactive story with a swipeable series of cards in the LinkedIn feed. You can customize the content and landing URL for each Image AdIntroductory textHeadlineURLP romotedBusiness name + FollowLikeCommentShareIntroductory textPromotedBusiness name + FollowHeadlineHeadlineCTAH eadlineCarousel Image AdCTA buttons available if you add Lead Gen FormsIntroductory text: up to 150 charactersHeadline: up to 70 charactersDuration: 3 seconds to 30 minutes (most successful video ads are <15 seconds)File format: MP4 Headline: up to 25 charactersDescription: up to 75 charactersImages (optional): 100 x 100pxVideo AdEngage your

Single Image Ads can be targeted to a specific audience across desktop and mobile. Tell an interactive story with a swipeable series of cards in the LinkedIn feed. You can customize the content and landing URL for each card. Single Image Ad Introductory text Headline URL Promoted Business name + Follow

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