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IDENTITY STANDARDS MANUAL - Stephen F. …

1 IDENTITY STANDARDS MANUALWITH EACH LAYOUT, BROCHURE AND PICTUREYOU CHOOSE TO REPRESENT THE SFA BRAND, YOU CARRY OUT THE ROLE OF BRAND OF CONTENTSLOGO .. 4 SFA Spirit Logo Best Practices .. 5 WORD MARKS .. 6 SFA Word Marks Best Practices .. 7 College Word Marks .. 8 Department and Of ce Word Marks .. 10 Guidelines for College, Of ce, School, Department and Unit Graphics .. 11 THE OFFICIAL SEAL .. 12 COLOR PALETTE .. 13 VEHICLE SIGNAGE .. 14 TYPEFACES AND FONTS .. 16 Typography Best Practices .. 17 Most Common Typography Errors .. 18 PHOTOGRAPHY AND IMAGERY .. 19 BROCHURE AND PUBLICATION DESIGN .. 20 Proofreading and Approval Process .. 20 Design Timeline.

3 MESSAGE FROM THE PRESIDENT The SFA Community: Stephen F. Austin State University has a long, proud history as a highly regarded institution of higher education, but it is more than that to many

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