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Impact of Branding on Consumer Buying Behavior: An ...

loyalty in footwear industry. The primary focus of this paper is to understand impact of branding on consumer buying behaviour in foot wear industry. Methodology – Primary data used for this study the data was analysed with using multiple regression and Pearson’s co-relation run on SPSS to check the relationship between consumer

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  Industry, Consumer, Behavior, Foot, Wear, Footwear, Buying, Branding, Footwear industry, Branding on consumer buying behavior, Foot wear industry

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