Indonesia Understanding Millennials’ Behaviours Millennial ...

Understanding Millennials Behaviours and Demystifying Their StereotypesIndonesiaMillennialReport2020 iIntroductionMillennials are most often used to describe a generation that thrives on instant gratification through technology, spends too much time on social media and are lazy in the workplace. They are portrayed as an adventurous generation that prefer to travel rather than to save for housing, to eat out rather than to cook at home, and to spend money on the latest smartphone rather than to save it in the bank. While it may be true to some degree, it is a generalization and oversimplification of 1 out of 7 types of millennials that we identified, The Adventurer. At the very core, millennials are efficient, optimistic, and not that radically different from other age groups. They are largely driven by passion and use creative means to achieve success and goals in their own terms.

Indonesian Central Bureau of Statistics, it is projected that Indonesia’s productive population (age 15 to 64) will be 179.1 million people in 2020 and millennials (age 21-36) are contributing to around 63.5 million people. This makes millennials a significant engine of growth of Indonesia’s economy. But who are the millennials, and

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