Transcription of Integrated Marketing & Communications Plan
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IntegratedMarketing & Communications PlanTRINITY UNIVERSITYA pril 2014 Office of University Communications University Integrated Marketing & Communications PlanExecutive Summary Part I: BackgroundIntroduction .. 7 Trinity Today .. 8 Competitive Analysis .. 9 Industry Outlook .. 10 Strengths & Opportunities .. 12 Trinity Tomorrow .. 14 Part II: PlanningIntroduction .. 15 Goals & Objectives .. 16 Target Audience .. 19 Brand Messaging Platform .. 23 Part III: ExecutionIntroduction .. 24 Marketing Champions .. 25 Strategies & Tactics .. 26 Measurement .. 40 AppendicesReference Institutions .. 43 Positioning Statements-Top 10 Ranked Liberal Arts Colleges, 2014.
2014 and Year Two: Academic year 2014-2015, are accompanied by goals, objectives, strategies, and tactics (G.O.S.T.). Subsequent years follow this same model. However, because these years will be optimized based on learnings from Year One and Year Two, the full G.O.S.T. model for the later years will be reflected during FY15 planning. JUSTIFICATION
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