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Integrated Marketing & Communications Plan

IntegratedMarketing & Communications PlanTRINITY UNIVERSITYA pril 2014 Office of University Communications University Integrated Marketing & Communications PlanExecutive Summary Part I: BackgroundIntroduction .. 7 Trinity Today .. 8 Competitive Analysis .. 9 Industry Outlook .. 10 Strengths & Opportunities .. 12 Trinity Tomorrow .. 14 Part II: PlanningIntroduction .. 15 Goals & Objectives .. 16 Target Audience .. 19 Brand Messaging Platform .. 23 Part III: ExecutionIntroduction .. 24 Marketing Champions .. 25 Strategies & Tactics .. 26 Measurement.

and communication strategy. The Plan serves as a guide to help reshape brand perception, enhance awareness, and increase applications and enrollment. Secondarily, the implementation of this plan will help build internal culture and pride by fostering engagement among all members of the Trinity community: alumni, donors, staff, students and faculty.

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