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Integrating TAM and TOE Frameworks and …

Proceedings of Informing Science & IT Education Conference (InSITE) 2012 Integrating TAM and TOE Frameworks and Expanding their Characteristic Constructs for E-Commerce Adoption by SMEs Hart O. Awa University of Port Harcourt, Port Harcourt, Nigeria Ojiabo Ukoha University of Maryland, Eastern Shore, Princess Anne, Maryland, USA Bartholomew C. Emecheta University of Port Harcourt, Port Harcourt, Nigeria Abstract Electronic Commerce has increased the global reach of small and medium scale enterprises (SMEs); its acceptance as an IT infrastructure depends on the users conscious assessment of the influencing constructs as depicted in Technology Acceptance Model (TAM), Theory of Reasoned Action (TRA), Theory of Planned Behaviour (TPB), and Technology-Organization-Environment (T-O-E) model.

Proceedings of Informing Science & IT Education Conference (InSITE) 2012 Integrating TAM and TOE Frameworks and Expanding their Characteristic Constructs for

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