Transcription of INTERNATIONAL
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INTERNATIONAL
INTERNATIONALMARKETING(Text and Cases)Fourteenth Revised Edition : 2015 Francis , , , , School of Management Studies,Viswajyoti College of Engineering & Technology,Vazhakulam - 686 670, Kerala.(Formerly Professor and Chairman, Marketing Area, IIMK;Director, School of Management Studies,Cochin University of Science & Technology;Director, Albertian Institute of Management, Cochin;Director, Kochi Business School;Director, Mangalam Management Studies, Kottayam)E-mail: NEW DELHI NAGPUR BENGALURU HYDERABAD CHENNAI PUNE LUCKNOW AHMEDABAD ERNAKULAM BHUBANESWAR INDORE KOLKATA GUWAHATIF irst Edition: 1998 Reprint: 1999 Second Revised Edition :1999 (October)Third Revised Edition:2000 Reprint: 2001 Fourth Revised Edition:2002 Fifth Revised Edition: 2002 (July)Sixth Revised Edition:2003 Seventh Revised Edition:2004 Reprint: 2005 Eighth Revised Edition:2006 Ni
Contents 1. International Marketing: An Introduction 1 – 29 Expansion of international market; global sourcing and production sharing; growing economic power of developing countries; international marketing;
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