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INTERNATIONAL
INTERNATIONALMARKETING(Text and Cases)Fourteenth Revised Edition : 2015 Francis , , , , School of Management Studies,Viswajyoti College of Engineering & Technology,Vazhakulam - 686 670, Kerala.(Formerly Professor and Chairman, Marketing Area, IIMK;Director, School of Management Studies,Cochin University of Science & Technology;Director, Albertian Institute of Management, Cochin;Director, Kochi Business School;Director, Mangalam Management Studies, Kottayam)E-mail: NEW DELHI NAGPUR BENGALURU HYDERABAD CHENNAI PUNE LUCKNOW AHMEDABAD ERNAKULAM BHUBANESWAR INDORE KOLKATA GUWAHATIF irst Edition: 1998 Reprint: 1999 Second Revised Edition :1999 (October)Third Revised Edition:2000 Reprint: 2001 Fourth Revised Edition:2002 Fifth Revised Edition: 2002 (July)Sixth R
Preface to the Fourteenth Revised Edition This book is patterned after the Model Curriculum recommended by the UGC and it covers the syllabi of the following papers of different courses. MBA MM 3204 International Marketing
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