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International Journal of Business and Social Science Vol ...
International Journal of Business and Social Science Vol. 2 No. 13 [Special Issue - July 2011]. Defensive and Offensive Strategies for Market Success Dr. Peter Yannopoulos Associate Professor Brock University, St. Catharines Ontario, Canada, L2S 3A1. E-mail: Tel: (905) 688-5550 ext. 3909. Abstract In industries in which there is strategic interaction among competing firms, companies are continuously involved in defensive and offensive strategies. In this paper we discuss several defensive and offensive strategies that managers can you for market success. Defensive strategies are divided into pre-entry and post-entry stretegies. Marketing managers should attempt to discourage would be entrants before entry has occurred. They can achieve this goal by engaging in pre-entry startegies. After entry is occurred it is more difficult to persuade new entrants to exit the industry.
International Journal of Business and Social Science Vol. 2 No. 13 [Special Issue - July 2011] 3 This strategy is also used by chain stores when they rush to expand rapidly and keep competitors out of the
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