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INTERNSHIP REPORT - CORE

INTERNSHIP REPORT brought to you by COREView metadata, citation and similar papers at by BRAC University Institutional Repository 2 INTERNSHIP REPORT (BUS400) On Roles of Digital Marketing Communications over Conventional Marketing: A Perspective on Ogilvy & Mather Communications (Pvt.) Ltd Prepared For Ms. Nusrat Hafiz Lecturer, BRAC Business School BRAC University Prepared By Md. Fuad Hasan ID - 12104035 BRAC Business School BRAC University Date of Submission May 22, 2016 3 LETTER OF TRANSMITTAL May 22, 2016 Ms. Nusrat Hafiz Lecturer, BRAC Business School, BRAC University.

EXECUTIVE SUMMARY This internship report stresses on the work experience I have gathered as an Intern in the Digital Services department of Ogilvy & Mather Communications (Pvt.) Ltd from December 20, 2015 until April 7, 2016. In this report, I mainly have incorporated my experience at Ogilvy & Mather especially

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