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Introduction
1 2 Introduction Revenue is the primary measure of your company s success. Your revenue is directly related to your sales. That makes your sales team the lifeline of your business. If you want to drive results for your reps, team, and company - sales training is the most important investment you ll make. Companies in the feel the same way. They spend $20 billion a year training their sales reps. The problem is that sales training is a broad and complex topic. This guide is designed to be your complete sales training resource.
selling will eat into your company’s profit. Unfortunately, only 39% of a sales rep’s time is spent selling or interacting with prospects and customers. The time sales reps spend on pre-sale and post-sale activities has increased 15%. Time spent on non-sales administrative work is up 21% as well. This paints an unfortunate picture for ...
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