Transcription of To Public Relations
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To Public Relations
Introduction To Public Relations Mathew Cabot, San Jose State University AJEEP 2012 AJEEP Introduction to Public Relations Course Contents Section 1 Course Syllabus Section 2 Key Vocabulary Section 3 Lecture One Public Relations Defined PowerPoint Slides Section 4 Lecture Two The Foundational Principles of PR PowerPoint Slides Section 5 Lecture Three The RACE Process PowerPoint Slides Section 6 Lecture Four Persuasion PowerPoint Slides Section 7 Lecture Five Finding & Generating News PowerPoint Slides Section 8 Lecture Six PR Trends PowerPoint Slides 1 AJEEP Introduction to Public Relations
spin (i.e., intentionally making something appear better than it is) became counterproductive to long-term public relations goals. And that’s because spin destroys the most important ingredient for a vital, healthy relationship: trust. Spin can take …
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