Transcription of Introduction to Communication Theory
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Introduction to Communication Theory
11 Introduction toCommunication TheoryArecent advertisement for the AT&T cellular service has a boldheadline that asserts, If only Communication plans were assimple as communicating. We respectfully disagree with their assess-ment. Cellular Communication plans may indeed be intricate, but theprocess of communicating is infinitely more so. Unfortunately, much ofpopular culture tends to minimize the challenges associated with thecommunication process. We all do it, all of the time. Yet one need onlyperuse the content of talk shows, classified ads, advice columns, andorganizational performance reviews to recognize that communicationskill can make or break an individual s personal and professional want to hire and promote people with excellent communi-cation skills. Divorces occur because spouses believe that they nolonger communicate. Communication is perceived as a magical elixir,one that can ensure a happy long-term relationship and can guaranteeorganizational success.
Introduction to Communication Theory A recent advertisement for the AT&T cellular service has a bold headline that asserts, “If only communication plans were as simple as communicating.” We respectfully disagree with their assess-ment. Cellular communication plans may indeed be intricate, but the process of communicating is infinitely more so.
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