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INTRODUCTION TO COMMUNICATION

Subject: Business COMMUNICATION (The Lesson is Up-dated and Converted into SIM Format By: Dr. Karam Pal) Course: MBA Course Code: CP 105 Lesson: 1 INTRODUCTION TO COMMUNICATION Objective: The main objective of this lesson is to make the students learn on the subject matter of the business COMMUNICATION vis- -vis its nature and importance. Structure Introductio n The Concept of COMMUNICATION Significance of COMMUNICATION Nature of Business Communications: A Case Study Summary Key Words Self Assessment Exercise Suggested Readings INTRODUCTION You cannot not communicate.

INTRODUCTION TO COMMUNICATION Objective: The main objective of this lesson is to make the students learn on the subject matter of the business communication vis-à-vis its nature and importance. ... human action will proceed in the direction of accomplishment of goals.

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