Transcription of PAPER V BASIC PRINCIPLES OF MARKETING AND …
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PAPER V BASIC PRINCIPLES OF MARKETING AND …
PAPER V BASIC PRINCIPLES OF MARKETING AND management LESSON 1- Definition & Core concept, MARKETING tools, P s- product, price, place and promotion LESSON 2- Market segmentation, targeting and positioning & analyzing the MARKETING environment LESSON 3- Study consumer behavior, needs and motivation, group dynamics, social surroundings and consumer perception LESSON 4-Promotion mix-direct selling, advertising, sales promotion and public relations LESSON 5-Brand evaluation and new trends in MARKETING LESSON 6-Communication LESSON 7- Relationship MARKETING LESSON 8- Network and cyber MARKETING LESSON 9- E-commerce LESSON10- Rural MARKETING in India LESSON 11- Ethics and MARKETING LESSON 12- Introduction to management LESSON 13- Decision making and organization LESSON 14- Communication and control process LESSON 15- Human reso
PAPER V BASIC PRINCIPLES OF MARKETING AND MANAGEMENT LESSON 1- Definition & Core concept, marketing tools, P’s- product, price, place and promotion
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