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How Religion has Embraced Marketing and the …
Journal of management and Marketing Research, Volume 2. How Religion has Embraced Marketing and the Implications for Business Ann Kuzma Minnesota State University, Mankato Andrew Kuzma Yale University John Kuzma Minnesota State University, Mankato ABSTRACT. Religion , in many respects, is a growth industry. One particularly successful manifestation of this growth is the megachurch, defined as a Protestant church with at least 2,000 weekly attendants. On the other hand, many mainstream Protestant churches have experienced membership declines. The purpose of this paper is to explore the success of the megachurch from a Marketing strategy perspective. The implications that this might have on the discipline of Marketing and business in general will be discussed.
Journal of Management and Marketing Research, Volume 2 How Religion Has Embraced, Page 1 How Religion has Embraced Marketing and …
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