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Managing Value Chain Strategy - AABRI

Journal of Management and Marketing Research Managing Value Chain Strategy Peter H. Antoniou California State University San Marcos Catherine E. Levitt California State University at Los Angeles Cynthia Schreihans California State University San Bernardino ABSTRACT. The urgency and immediacy of the current financial crisis that burst into American consciousness in the 4th quarter of 2008 has left companies around the world gasping for air. This situation presents a need to review the meaning of sustainability in an increasingly turbulent environment. Therefore, this article presents a review of the meaning of sustainability in an increasingly turbulent environments, and it seeks to present a working model for evaluating the impact of autonomous and non-autonomous elements of the Value Chain as they relate to, outsourcing in accordance to corporate Strategy .

Managing the Value Chain, Page 2 CONCEPT INTRODUCTION The urgency and immediacy of the current financial crisis that burst into American consciousness in the 4 th quarter of 2008 has left companies around the world gasping for air.

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  Chain, Value, Value chain, Managing, Crisis, Managing value chain

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