Transcription of Customer loyalty: A multi-attribute approach - AABRI
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Customer loyalty: A multi-attribute approach - AABRI
Research in Business and Economics Journal Customer loyalty : A multi - attribute approach J. Barry Dickinson Holy Family University ABSTRACT. The proposed model is theoretically grounded in the multi - attribute attitude literature. It is proposed that the antecedents of Customer loyalty are be partitioned into three categories. First, supply-side (firm-controllable) Customer loyalty antecedents are those satisfaction drivers that comprise total Customer experience (TCE). Eight distinct TCE dimensions are identified through preliminary personal interviews.
Research in Business and Economics Journal Customer loyalty, page 1 Customer loyalty: A multi-attribute approach J. Barry Dickinson Holy Family University
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