Transcription of INTRODUCTION TO CONSUMER BEHAVIOR
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INTRODUCTION TO CONSUMER BEHAVIOR
INTRODUCTION TO CONSUMER BEHAVIOR CONSUMER BEHAVIOR involves the purchasing, and other consumption related activities of people engaging in the exchange process. The study of CONSUMER BEHAVIOR field draws its findings from a number of disciplines, viz. anthropology, sociology, social psychology, marketing research, and economics. CONSUMER BEHAVIOR knowledge may be applied in solving both micro and macro marketing problems. Thus, an understanding of the discipline is essential for a marketer who wishes to be successful in the face of competition.
Consumer behavior involves the purchasing, and other consumption related activities of people engaging in the exchange ... Although cultural, social, and other influences can be very strong, so too are those within the individual. Needs and motives, perceptions, learning
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