Transcription of CONSUMER BEHAVIOR THEORIES
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CONSUMER BEHAVIOR THEORIES
CONSUMER BEHAVIOR THEORIES . 2. From the very early times, efforts were made to explain the motivational processes that influence buying BEHAVIOR . All social sciences have contributed separate THEORIES and tried to find out this phenomenon. Later on, based on THEORIES researchers started developing models of CONSUMER BEHAVIOR since they can explain BEHAVIOR more precisely than THEORIES . In this unit you will be given an idea on different THEORIES of buyer BEHAVIOR through three different lessons. School of Business Blank page Unit-2 Page-32. Bangladesh Open University Lesson - 1: Introduction to CONSUMER BEHAVIOR THEORIES Objectives of this lesson After reading this lesson, you will be able to: Know the differences between traditional and modern THEORIES of CONSUMER BEHAVIOR Understand how CONSUMER BEHAVIOR THEORIES are developed Comprehend the role of theory in science Identify the criteria of a sound theory of CONSUMER BEHAVIOR . Introduction Marketers use THEORIES in explaining how consumers behave.
consumer behavior is not as precise as that used in the physical sciences. Since consumer behavior is a multidisciplinary subject in nature, theories of consumer behavior are also based on the findings of a number of Majority of our beha-viors are irrational and unpredictable. Behavior should be understood in totality. Theories are
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