Transcription of Ethical issues across cultures: managing the differing ...
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Ethical issues across cultures: managing the differing ...
Ethical issues across cultures: managing the differingperspectives of China and theUSAD ennis A. PittaProfessor of Marketing, University of Baltimore, Baltimore,Maryland, USAHung-Gay FungDr Tsiang Professor of Chinese Studies, University of Missouri,St Louis, Missouri, USAS teven IsbergAssociate Professor of Finance, University of Baltimore, Baltimore,Maryland, USAK eywordsChina, Consumer behaviour, Ethics, Marketing strategy, National cultures,USAA bstractUS marketers know the US standard of ethics. However, that standard can leadto Ethical conflict when Americans encounter the emerging market giant, China. Assmaller US companies enter China, the potential for Ethical conflict increases. Reducingthat potential requires knowledge. Knowing the nature and history of the two cultures canlead to an understanding of the foundation of their Ethical systems. Ethics and theexpectations within cultures affect all business transactions.
1985). Schein (1985) proposed that culture has three levels. The most obvious concerns the works of culture, its artifacts. These are apparent and portray some of the values of the culture. Public works, works of art, museums, hospitals and universities can reveal the value that the culture places on the arts and sciences.
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