Transcription of Introduction to E-Commerce
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Introduction to E-Commerce
2 MARTIN K TZINTRODUCTION TO E-COMMERCECOMBINING business AND INFORMATION TECHNOLOGY3 Introduction to E-Commerce : Combining business and Information Technology1st edition 2016 Martin K tz & 978-87-403-1520-2 Peer review by Prof. Dr. Michael Brusch, Fachbereich 6, Hochschule Anhalt and Prof. Dr. Corinna V. Lang, Fachbereich 2, Hochschule AnhaltINTRODUCTION TO E-COMMERCE4 Contents4 CONTENTS Table of abbreviations 71 Basics and definitions The term E-Commerce business models related to E-Commerce Technical and economic challenges Exercises 352 Frameworks and architectures Actors and stakeholders Fundamental sales process Technological elements Exercises 61 Deloitte & Touche LLP and affiliated the truth at Deloitte & Touche LLP and affiliated the truth at Deloitte & Touche LLP and affiliated the truth at Deloitte & Touche LLP and affiliated the truth at Introduction TO E-COMMERCE5 Contents3 B2C business The process model and its variants The pricing challenge The fulfilment
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