Transcription of Introduction to E-Commerce
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Introduction to E-Commerce
2 MARTIN K TZINTRODUCTION TO E-COMMERCECOMBINING BUSINESS AND INFORMATION TECHNOLOGY3 Introduction to E-Commerce : Combining Business and Information Technology1st edition 2016 Martin K tz & 978-87-403-1520-2 Peer review by Prof. Dr. Michael Brusch, Fachbereich 6, Hochschule Anhalt and Prof. Dr. Corinna V. Lang, Fachbereich 2, Hochschule AnhaltINTRODUCTION TO E-COMMERCE4 Contents4 CONTENTS Table of abbreviations 71 Basics and definitions The term E-Commerce Business models related to E-Commerce Technical and economic challenges Exercises 352 Frameworks and architectures Actors and stakeholders Fundamental sales process Technological elements Exercises 61 Deloitte & Touche LLP and affiliated the truth at Deloitte & Touche LLP and a
Comparing E-Commerce and E-Business we come to the subsequent conclusion: E-Business is a more general term than E-Commerce. However, in this book we will only use the term “E-Commerce“, because every business transaction finally is involved in selling or buying of products or services. And the term “E-Commerce” obviously is more widespread
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