Introduction to E-Commerce

2 MARTIN K TZINTRODUCTION TO E-COMMERCECOMBINING BUSINESS AND INFORMATION TECHNOLOGY3 Introduction to E-Commerce : Combining Business and Information Technology1st edition 2016 Martin K tz & 978-87-403-1520-2 Peer review by Prof. Dr. Michael Brusch, Fachbereich 6, Hochschule Anhalt and Prof. Dr. Corinna V. Lang, Fachbereich 2, Hochschule AnhaltINTRODUCTION TO E-COMMERCE4 Contents4 CONTENTS Table of abbreviations 71 Basics and definitions The term E-Commerce Business models related to E-Commerce Technical and economic challenges Exercises 352 Frameworks and architectures Actors and stakeholders Fundamental sales process Technological elements Exercises 61 Deloitte & Touche LLP and affiliated the truth at Deloitte & Touche LLP and affiliated the truth at Deloitte & Touche LLP and affiliated the truth at Deloitte & Touche LLP and affiliated the truth at Introduction TO E-COMMERCE5 Contents3 B2C business The process model and its variants The pricing challenge The fulfilment challenge The payment challenge B2C-business and CRM B2C software systems

Introduction to E-Commerce: Combining Business and Information Technology 1st edition ... SNS Social Networking Site SOAP Simple Object Access Protocol SQL Structured Query Language SRM Supplier Relationship Management SSO Single Sign On StGB Strafgesetzbuch (German Criminal Law)

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