Transcription of IP Dashboard LUNDSAGER - i3pm
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IP Dashboard LUNDSAGER - i3pm
Paper for the summer school: Economics and Strategic Management of Intellectual Property University of Bologna, Alma Graduate School Bologna, 10-14 June 2013 1 IP Dashboard : Measuring and Managing IP performance Tatjana Samsonowa IPERF, International Institute for Industrial Research performance , Friedrich-Ebert-Anlage 19, 60117 Heidelberg, Germany. E-mail: Peter Bittner I3PM, International Institute for IP Management, Friedtalweg 5, CH-9500 Wil, Switzerland E-mail: Bent LUNDSAGER * Zacco, Hans Bekkevolds Alle 7, DK-2900 Hellerup, Denmark. E-mail * Corresponding author Abstract: The rapidly increasing relevance of intangible assets, non-monetary but identifiable assets that lack physical substance, poses great challenges for managers at operational, tactic and strategic levels. Given the accelerating demand for innovations today, intangible assets in general and intellectual property (IP) in particular need to be at the core of a firm s strategy.
IP Dashboard: Measuring and Managing IP performance 3 In this combination, managers gain a practical toolset for managing IP, a dashboard, for industrial performance measurement and measurement of intangible IP assets.
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