Transcription of is Emeritus Professor MARTIN CHRISTOPHER of the ...
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MANAGEMENTV isit our website Visit our website &SUPPLY CHAINMANAGEMENTMARTIN CHRISTOPHERFOURTH EDITIONLOGISTICS & SUPPLY CHAIN MANAGEMENT MARTIN CHRISTOPHERE ffective design and management of supply chain networks can cut costs and enhance customer value. The supply chain can be a sustainable source of advantage in today s turbulent global marketplace, where demand is diffi cult to predict and supply chains need to be more fl exible as a result. In fact, the real competition today is not between companies, but between supply chains.
The concept of total cost analysis About the author v Preface x Publisher's acknowledgements xi 1 Logistics, the supply chain and competitive strategy 1 Supply chain management is a wider concept than logistics 2 Competitive advantage 4 The supply chain becomes the value chain 9 The mission of logistics management 11 The supply chain and competitive performance 13
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