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Justifications for Qualitative Research in …

1 [The Journal of Online Education, New York, 06 January 2009] Justifications for Qualitative Research in Organisations: A Step Forward by BOODHOO Roshan ASc Finance, BBA (Hons) Finance, BSc (Hons) Banking & International Finance Currently completing a Master of Arts in Finance and Investment at The University of Nottingham and an Executive Master of Business Administration (Finance) at the Institute of Business Management Studies (Email: ; Tel: +230-7891888) and PURMESSUR Rajshree Deeptee BSc (Hons) Banking & International Finance Currently completing a Master of Arts in Finance and Investment at The University of Nottingham (Email: ABSTRACT During the past decade, there has been an increasing use of Qualitative Research in organisations. Due to the subjective nature of this method of Research , it can be argued that quantitive Research provides better findings.)

3 perceptions would affect the research. However, ethnography has proved to be a useful tool as it allows the researcher to gain more insights on the

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