Transcription of KEY PERFORMANCE INDICATORS (KPI) – DEFINITION AND …
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KEY PERFORMANCE INDICATORS (KPI) – DEFINITION AND …
KEY PERFORMANCE INDICATORS (KPI) DEFINITION AND ACTION Integrating KPIs into your company s strategyBy Jacques WarrenOnline Intelligence SolutionsWHITE PAPER2AT INTERNET / WHITE PAPER / KEY PERFORMANCE INDICATORS (KPI) DEFINITION AND ACTION ABOUT JACQUES WARREN Jacques Warren has been working in the online marketing field since 1996, focusing on Web Analytics since 2002. In 2006 he founded WAO Marketing, a consulting company specializing in the analysis of online data and e- business optimisation for governments and leading companies in Canada, the US and is the co-author of Web Analytics : Mesurer le succ s et maximiser les profits de votre site Web* Eyrolle editions 2009.* Web Analytics: Measuring the success and maximizing the profits of your website WHITE PAPER3AT INTERNET / WHITE PAPER / KEY PERFORMANCE INDICATORS DEFINITION AND ACTION SUMMARYABOUT JACQUES WARREN 2 INTRODUCTION 4 DEFINING THE KPIs 5 MAIN CHARACTERISTICS 6 ESTABLISHING KPIs 7 LAUNCHING THE DISCUSSION 8 FORMALISE AND DOCUMENT 8 SHARING THE RESULTS 9 USING THE KPIS 10 STRATEGY AND ACTIONS 10 MEASUREMENTS AND OPTIMISATION 114
AT INTERNET / WHITE PAPER / KEY PERFORMANCE INDICATORS (KPI) – DEFINITION AND ACTION 2 ABOUT JACQUES WARREN Jacques Warren has been working in the online marketing field since 1996, focusing on Web Analytics since 2002. In 2006 he founded WAO Marketing, a consulting company specializing in the analysis of online data and e-business
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