Transcription of LINKS Marketing Strategy Simulation
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LINKS Marketing Strategy Simulation
LINKS Marketing Strategy Simulation Revised February 2018 Randall G. Chapman, PhD ii LINKS Marketing Strategy Simulation Copyright (c) 2000-2018 by Randall G Chapman LINKS is a registered trademark of Randall G Chapman. All rights reserved. ISBN 1885837-39-9 LINKS Marketing Strategy Simulation iii Table of Contents Chapter 1: Introduction .. 1 Why Use Simulations? .. 1 What Will You Learn? .. 2 LINKS Overview .. 2 What Is a Set-Top Box? .. 3 What Will You Do Within LINKS ? .. 5 Analysis .. 6 Planning .. 6 Implementation .. 6 Evaluation .. 6 Decisions and Decision Forms .. 7 Excel Spreadsheet Access To This Manual s 7 Chapter 2: Decision Variables and Perspective .. 8 Perspective and Definitions .. 8 Currency Conventions in LINKS .. 9 Chapter 3: Product Development Decisions .. 10 Set-Top Box Configurations .. 10 Product Costs .. 11 Reconfigurations .. 12 Patent Royalties .. 13 Research and Development.
2 LINKS Marketing Strategy Simulation management simulator can provide the student with a realistic education and training experience in the relative safety of the simulation’s operating environment.
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