Transcription of Mall Management: An analysis of customer footfall …
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Mall Management: An analysis of customer footfall …
International Journal of Scientific and Research Publications, Volume 5, Issue 3, March 2015 1. ISSN 2250-3153. Mall management : an analysis of customer footfall patterns in Shopping Malls in India Dr Mamta Mohan *, Kavita Tandon **. *. Associate Professor, Amity University **. Amity University Abstract- Mall management is a multifaceted and more complex (a) Demographics (b) Shopping orientations (c) Values and business proposition. Mall culture is viewed as a significant Lifestyle (d) Mall shopping attitude and behaviour. change in the lifestyle of Indians. Malls have completely redefined the shopping experience. These malls have hoped to capitalize on teeming crowd, but it did not materialize, as per II. REVIEW OF LITERATURE. (Malls in India report, 2014) about 90% of the Malls are MALL PATRONAGE: struggling to sustain.
International Journal of Scientific and Research Publications, Volume 5, Issue 3, March 2015 1 ISSN 2250- 3153 www.ijsrp.org Mall Management: An analysis of customer …
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