Transcription of MANAGEMENT AND MARKETING IN PHARMACY
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MANAGEMENT AND MARKETING IN PHARMACY
The Ministry of Health of Ukraine National University of PHARMACY MANAGEMENT AND MARKETING IN PHARMACY Textbook for Foreign Students of Higher Pharmaceutical Schools In two parts Part II MARKETING in PHARMACY Edited by Professor Z. Mnushko Kharkiv Publishing center Dialog 2016 UDC (075) LBC (2)+ я73 M50 Approved by Ministry of Education and Science of Ukraine (letter No 1/11-16529 dated October 15, 2012) Authors: Mnushko Zoia M., Pestun Iryna V., Timanyuk Iryna V., Sofronova Iryna V., Aliekperova Nataliia V. Reviewed by: Grochoviy T. Head of Department of Pharmaceutical Science of I. Ya. Gorbachevsky Ter-nopil State Medical University, Doctor of PHARMACY , Professor; Kabachna A. Professor of Department of MANAGEMENT and Economics in Family Medicine of Kharkiv Medical Academy of Postgraduate Education, Doctor of PHARMACY , Professor; Toryanyk L.
components of marketing management attention is paid to the study of in-dustry trends and market research of the consumer’s motivation, determi-nation of the need and demand for drugs. The significance of marketing in-formation is shown; principles of forming marketing information systems are given.
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