Transcription of Marketing Management, Millenium Edition
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Marketing Management, Millenium Edition
Marketing Management, Millenium EditionPhilip KotlerCustom Edition for University of PhoenixExcerpts taken from:A Framework for Marketing Management, by Philip KotlerCopyright 2001by Prentice-Hall, Pearson Education CompanyUpper Saddle River, New Jersey 07458 Marketing management Millenium Edition , Tenth Edition ,by Philip KotlerCopyright 2000 by Prentice-Hall, rights reserved. No part of this book may be reproduced, in any form or by anymeans, without permission in writing from the Copyright 2002 by Pearson Custom copyright covers material written expressly for this volume by the editor/s aswell as the compilation itself.
Marketing (management)is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.8 Coping with exchange processes—part of this definition—calls for a consider-
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