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Managerial Economics - Cengage

Cengage Learning. All rights reserved. No distribution allowed without express authorization. Managerial Economics Applications, Strategy, and Tactics TWELFTH EDITION. JAMES R. MCGUIGAN. JRM Investments R. CHARLES MOYER. University of Louisville FREDERICK H. deB. HARRIS. Schools of Business Wake Forest University Not For Sale Australia Brazil Japan Korea Mexico Singapore Spain United Kingdom United States Not For Sale Managerial Economics : Applications, 2011, 2008 South-Western, Cengage Learning Strategy, and Tactics, 12th Edition ALL RIGHTS RESERVED.

Brief TABLE OF CONTENTS Preface, xvii About the Authors, xxi PART I INTRODUCTION 1 1 Introduction and Goals of the Firm 2 2 Fundamental Economic Concepts 26 PART II DEMAND AND FORECASTING 61 3 Demand Analysis 62 4 Estimating Demand 95 4A Problems in Applying the Linear Regression Model 126 5 Business and Economic Forecasting 137 6 Managing in the Global Economy …

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