Transcription of Managing the Unexpected - The Library of Congress
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Managing the Unexpected - The Library of Congress
11 Managing theUnexpectedWhat Business Can Learn fromHigh Reliability OrganizationsOne of the greatest challenges any business organizationfaces is dealing with the Unexpected . For example, a lead-ing manufacturer of integrated circuits expects to boostcompetitiveness by dramatically improving quality and doublingcapacity, but it unexpectedly finds its share price falling as cus-tomers switch to the new products being offered by its competi-tors. A premier forest products firm continues production duringa normal trough in the business cycle, only to be surprised by adeeper and more long-lasting trough than they ever responsible manager of the largest corporate division of aconsumer products firm suddenly realizes that his market hasbeen conquered by a certain competitor a development that 5/26/01 9:14 AM Page 12 Managing the Unexpectedsubordinates sus
Managing the Unexpected 3 shrink and ongoing activity continues. How you can improve your organization’s management of the unexpected is the sub-
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