Transcription of MARKETING
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MARKETING
Introduction to MARKETING ---------------------------------------- ---------------------------------------- ---------------------------------------- ------------ 1. 2 ---------------------------------------- ---------------------------------------- ---------------------------------------- --------------- MARKETING Management MARKETING . MANAGEMENT. (TEXT AND CASES IN INDIAN CONTEXT). Dr. K. Karunakaran , MBA, PGDMM, PGDBA, AMT., Visiting Professor And Academic Consultant For MBA Institutions under VTU and BU. Bangalore. MUMBAI NEW DELHI NAGPUR BENGALURU HYDERABAD CHENNAI PUNE LUCKNOW AHMEDABAD. ERNAKULAM BHUBANESWAR INDORE KOLKATA GUWAHATI. Introduction to MARKETING ---------------------------------------- ---------------------------------------- ---------------------------------------- ------------ 3.
Marketing Management is a core subject for the MBA course of all universities and has to be studied by you in a short span of a semester consisting of about four months. This makes it extremely difficult for you to study different voluminous books (mostly foreign with American examples) and prepare notes according to the university syllabus ...
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