Transcription of MARKETING
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MARKETING . CLASS XII. Study Material INDEX. Unit 1 Product Unit 2 Price Decision Unit 3 Place Decision: Channels of Distribution Unit 4 Promotion Unit 5 Emerging Trends in MARKETING UNIT I: PRODUCT. Unit Code: UNIT TITLE: PRODUCT. Duration: Location: SESSION1: MEANING AND IMPORTANCE OF PRODUCT. Classroom Learning Outcome Knowledge Evaluation Performance Teaching and or Retail Evaluation Training Method outlet or 1. Meaning, of product meaning Interactive Lecture: Company s importance of of of Product in Introduction of four premises Product in Product MARKETING P s of MARKETING MARKETING understand the mix with special Product components of focus on Product.
marketing 2.To understand the components of Product. 3.Provide Information regarding importance of the Product 4.Elucidate the various levels of product Interactive Lecture: Introduction of four P‟s of marketing mix with special focus on Product. Discussion of the various components and importance associated with the product, along with
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