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MARKETING

Introduction to MARKETING ---------------------------------------- ---------------------------------------- ---------------------------------------- ------------ 1. 2 ---------------------------------------- ---------------------------------------- ---------------------------------------- --------------- MARKETING management MARKETING . management . (TEXT AND CASES IN INDIAN CONTEXT). Dr. K. Karunakaran , MBA, PGDMM, PGDBA, AMT., Visiting Professor And Academic Consultant For MBA Institutions under VTU and BU. Bangalore. MUMBAI NEW DELHI NAGPUR BENGALURU HYDERABAD CHENNAI pune LUCKNOW AHMEDABAD.

MUMBAI NEW DELHI NAGPUR BENGALURU HYDERABAD CHENNAI PUNE LUCKNOW AHMEDABAD ERNAKULAM BHUBANESWAR INDORE KOLKATA GUWAHATI ... Marketing Management is a core subject for the MBA course of all universities and has ... this book will be handy and useful as a textbook for both the students and the faculty of marketing in business …

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