Transcription of Marketing for Hospitality and Tourism - Pearson
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Marketing for Hospitality and TourismPhilip Kotler John T. Bowen Seyhmus BalogluContributions by Cristian MorosanEIGHTH 115/07/19 8:10 PMVice President, Portfolio Management: Andrew GilfillannPortfolio Manager: Pamela ChirlsEditorial Assistant: Lara DimmickProduct Marketing Manager: Heather TaylorDirector, Digital Studio and Content Production: Brian HylandsManaging Producer: Cynthia ZonneveldContent Producer: Rinki KaurManager, Rights Management: Johanna BurkeManufacturing Buyer: Deidra HeadleeFull-Service Management and Composition.
11.Pricing: Understanding and Capturing Customer Value 296 12.Distribution Channels Delivering Customer Value 331 BRIEF CONTENTS A01_KOTL9844_08_SE_FM.indd 4 15/07/19 8:10 PM. ... Managing Perceived Risk 47 Managing Capacity and Demand 48 CHAPTER REVIEW 53 IN-CLASS GROUP EXERCISES 54 EXPERIENTIAL EXERCISES 54
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