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Marketing Handbook - Welcome to NYC.gov | City of New …

Marketing Handbook Policies and Procedures for Resident Selection and Occupancy August 2021. Marketing Handbook : CONTENTS. Contents 1. Introduction .. 5. 1-1 What This Handbook Is .. 5. 1-2 What This Handbook Is Not .. 6. 1-3 Systems And Definitions .. 6. 2. 7. 2-1 Phases Of The Marketing Process .. 7. 2-2 Major Milestones In The Marketing Process For Advertised Lotteries .. 8. 3. Basic Sequence Of Activities Advertised Rental And Homeownership Lotteries .. 10. 4. Outline Of Procedures .. 12. 4-1 13. A. Inquiry 13. B. Marketing Meeting .. 13. C. Marketing Plan .. 14. Marketing .. 15. A. General Information .. 15. B. Outreach .. 17. C. Advertisements .. 18. D. Project Site Marketing 20. E. 20. 4-3 The Lottery Process .. 21. A. Paper Application Collection .. 21. B. Paper Application Entry .. 21. C. Order Of Processing .. 22. D.. Reporting (For Projects Marketed Under The Original Housing Connect Only).

MARKETING HANDBOOK, SECTION 2: TIMELINE 2-1: Phases of the Marketing Process 2-2: Major Milestones in the Marketing Process Page 7 of 70 2. Timeline 2-1 Phases of the Marketing Process Note: Timelines are approximate and may vary by project.

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