Transcription of MARKETING PLAN PRESENTED BY CRANFORD JOHNSON …
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MARKETING PLAN PRESENTED BY CRANFORD JOHNSON …
1 MARKETING PLAN PRESENTED BYCRANFORD JOHNSON ROBINSON WOODSNOVEMBER 7, 2013 2 GOALS TARGET AUDIENCESSWOT ANALYSISMARKETING STRATEGIESPAID MEDIAHIGHER-PRICED MARKETSRECRUITMENT EVENTSPUBLICATIONSMEASURING OUTCOMES 45681619212325 TABLE OF CONTENTS3 CRANFORD JOHNSON Robinson Woods (CJRW), and Penn, Schoen & Berland (PSB) have been Missouri State University s MARKETING partners since 2012. The partnership started with a thorough research study implemented by PSB, which gathered insight from a variety of constituencies such as key administrators, faculty, staff, alumni, graduate students, undergraduate students, prospective non-traditional students, prospective transfer students, admitted students who did not enroll, all prospective high school students, and parents of prospective students.
Nov 07, 2013 · number of students due to the declining size of high school graduating classes. Universities are also ... • Junior and senior high schools students • Parents of prospective high school students ... • Developing a five-to-seven-question survey for representatives from each
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