Transcription of MARKETING POLICY FORMULATION IN MULTIPLE …
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MARKETING POLICY FORMULATION IN MULTIPLE …
Annals of the Constantin Br ncu i University of T rgu Jiu, Economy Series, Issue 6/2014 ACADEMICA BR NCU I PUBLISHER, ISSN 2344 3685/ISSN-L 1844 - 7007 MARKETING POLICY FORMULATION IN MULTIPLE STRATEGIC CONTEXTS LIVIU NEAM U ASSOCIATE PROFESSOR , "CONSTANTIN BRANCUSI" UNIVERSITY FROM TARGU-JIU, ADINA CLAUDIA NEAM U PROFESSOR , "CONSTANTIN BRANCUSI" UNIVERSITY FROM TARGU-JIU, Abstract Business Strategy, as part adaptation of company s actions in a particular business area to specific demand and competition or conversely opening new market positions, is the main strategic move that ensures competitiveness in the market and ensuring appreciable profitability of the business. MARKETING policies adopted by one firm are fundamental decisions concerning the product and its conditioning elements. MARKETING decisions are manifold; the most important for a company is selection of those MARKETING elements that can support business strategy as defined at the level of a whole company's strategic units.
Annals of the „Constantin Brâncuşi” University of Târgu Jiu, Economy Series, Issue 6/2014 „ACADEMICA BRÂNCUŞI” PUBLISHER, ISSN 2344 – 3685/ISSN-L 1844 - 7007
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