Transcription of THEORIES OF CONSUMER’S SATISFACTION AND …
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THEORIES OF CONSUMER’S SATISFACTION AND …
Annals of the Constantin Br ncu i University of T rgu Jiu, Economy Series, Issue 2/2014 ACADEMICA BR NCU I PUBLISHER, ISSN 2344 3685/ISSN-L 1844 - 7007 THEORIES OF CONSUMER S SATISFACTION AND THE OPERATIONALIZATION OF THE EXPECTATION DISCONFIRMATION PARADIGM FLORIN LUCIAN ISAC Associate Professor Ph. D., Aurel Vlaicu University of Arad, Romania, SERGIU RUSU Assistant Professor Ph. D. student, Aurel Vlaicu University Arad, Romania, ABSTRACT: The main paradigm that marks the literature dedicated to consumer s SATISFACTION is the Expectation Disconfirmation Paradigm. A lot of THEORIES explaining the nature and the development of consumer s SATISFACTION from various perspectives fall under the umbrella of this paradigm.
Annals of the „Constantin Brâncuşi” University of Târgu Jiu, Economy Series, Issue 2/2014 ! „ACADEMICA BRÂNCUŞI” PUBLISHER, ISSN 2344 – 3685/ISSN-L 1844 - 7007
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