Transcription of MARKETING RESEARCH - Pearson
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MARKETING RESEARCH - Pearson
SEVENTH EDITION. MARKETING RESEARCH . An Applied Orientation Naresh K. Malhotra Georgia Institute of Technology New York, NY. 1 16/10/17 4:32 PM. Vice President, Business, Economics, and UK Courseware: Design Lead: Kathryn Foot Donna Battista Manager, Learning Tools: Brian Surette Director of Portfolio Management: Stephanie Wall Content Developer, Learning Tools: Sarah Peterson Editorial Assistant: Luis Gonzalez Managing Producer, Digital Studio and GLP, Vice President, Product MARKETING : Roxanne McCarley Media Production and Development: Senior Product Marketer: Becky Brown Ashley Santora Product MARKETING Assistant.
Chapter 9 Measurement and Scaling: Noncomparative Scaling Techniques 262 Chapter 10 Questionnaire and Form Design 290 Chapter 11 Sampling: Design and Procedures 327 Chapter 12 Sampling: Final and Initial Sample Size Determination 361 PART 3 Data Collection, Preparation, Analysis, and Reporting 389 Chapter 13 Fieldwork 390 Chapter 14 Data ...
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