Marketing Research Template
7.6 Reliability and Validity in Questionnaire Design 7/18 7.7 Learning Summary 7/19 Review Questions 7/20 Case Study 7.1: Researching The Sports Market 7/22 Case Study 7.2: Attitudes of Cat Owners to Catfood 7/24 Further Readings 7/26 Module 8 Qualitative Research 8/1 8.1 Introduction 8/3 8.2 Focus Groups 8/5
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